It was a super cool product long awaited by many tech geek, including me, few year back.
"Google Wave is an online communication and collaboration tool that makes real-time interactions more seamless -- in one place, you can communicate and collaborate using richly formatted text, photos, videos, maps, and more.
A wave is a conversation with multiple participants -- participants are people added to a wave to discuss and collaborate on its content. Participants can reply any time and anywhere within a wave, and they can edit content and add more participants as a wave develops. It's also possible to rewind waves with the playback functionality, to see what happened, and when." - Google
From the above descriptions, it should be the product of a decade after the invention of email. I've seen product demos on Youtube and I thought to myself 'wow' that's amazing. Google hoped that the Google Wave were the next big thing.
Time passes by, the service were closed earlier this year.
"We announced in August 2010, we are not continuing active development of Google Wave as a stand-alone product. Google Wave will be shut down in April 2012. This page details the implication of the turn down process for Google Wave."
The reason was simple. The product was extremely complicated even for a early adopter like me. Therefore after few trial and error, users quit using it.
Morale of the story was that, if you really want to success, you need to simplify your products or services for your target audience to understand.
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