A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Thursday, July 26, 2012
The Champion in Online Dating
Following up with today's discussion about how people lies about their attributes on Match.com, I spend some time to dig deeper: what is the most likable "champion" profile in online dating?
Interestingly, I find out an recent survey coducted by Match.com over 3,000 singles across six countries, including the U.S., France, U.K., Australia, Japan and Canada to learn more about each nation's particular dating norms and belief.
The results revealed some stark cultural differences between singles on topics such as paying for the first date and who is most likely to move in with a partner first. Some countries, despite being oceans apart, were remarkably aligned in their beliefs and attitudes on dating. For example, France and Japan's results shattered traditional cultural stereotypes, showing that singles from both countries have surprisingly similar views on dating.
Seems like going online affects people's behavior heavily to some extent, but not at all at some other aspects.
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