Match.com expands success offline

Match.com recently announced a 10% increase in membership and a 12% increase in revenue for Q2 2012 for legacy operations.  The company remains American internet users’ first choice for finding true love online.  Part of the recent success is due to an expansion of their online product called “Stir”.  Stir is a company sponsored networking/socializing event that Match is offering in select locations across the country.  They identify members with common demographic interests (i.e. must love dogs, etc.) within a small geographic region and invite them to a free mixer, typically with an open bar or reduced beverages.  Initial responses have been position in all markets.  They may be on to something here.  Perhaps, Linkedin should consider organizing professional networking events?

http://www.prweb.com/releases/2012/7/prweb9746931.htm