The Rise Of Appvertising

I learned a new word “appvertising” recently. It is the combination of “Application” and “Advertising”.
Some of the world's biggest mobile advertising players are approaching to the emerging marketing tools.
Just one month ago, Twitter revealed a major change to its Promoted Tweets product, allowing advertisers to choose to display ads only to users of Android, iOS, or BlackBerry devices.
This is good news for advertisers. Advertisers can know which device their website visitors come from easily by google analytics. Then they can display their ads only to users of certain device. Effectively and save ad budget!
This is perfectly suited to app developers, who don't want to waste their money by displaying a link to Apple's App Store to Android users.
Facebook will soon let advertisers target ads based on the Facebook  apps a user has already installed.
All of these moves are based on the insight that mobile consumers who have installed one app are good targets for installing another one.