Jeff's article in Poynter discussed the relationship between new social media and traditional news publishers, who we normally view as a dying industry.
News publishers have been experimenting with the fast-growing, image-curation network Pinterest to see what value it might deliver. Referral data aggregated by Shareaholic from 200,000 websites shows Pinterest driving 1.19 percent of visits, growing steadily each month and exceeding Twitter and StumbleUpon referrals.
But Pinterest’s growth trend has been cooling, and Josh Sternberg writes that “for many news publishers, which often tend to judge social platforms by the hard metric of traffic referrals, Pinterest is a dud.” The highly social Atlantic and BuzzFeed websites say it’s not a big factor, Sternberg reports, and The New York Times says social referrals of all types account for less than 5 percent of its traffic.
Based on traffic trends for more than 200,000 publishers, Pinterest referral traffic showed "explosive growth" in June, beating out Twitter, StumbleUpon, Bing and Google referral traffic. Thataccording to content measurement provider Shareaholic.
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1 comment:
I'm really interested to see how long Pinterest can sustain its referral growth. Given the sites key demographic (primarily woman 25-34 centered in the midwest and Texas), it's an excellent opportunity for relevant brands to utilize the social network to gain awareness - at least while the hype lasts!
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