Monday, July 30, 2012

The Commercial Power of Pinterest: Benefits Goes to eBay?


Not sure about how many people will chose the question of Pinterest for our final exam, but definitely Pinterest is a hot topic when discussion comes to social media. People question about the business model for Pinterest. Supprisely, research find other parties already get use Pinterest to booze revenue. eBay is gearing up for the back-to-school shopping season with several marketing and affiliate initiatives, including Pinterest contests, a Facebook backpack drive, and a promotion for its affiliates. The marketing is designed to increase user engagement with eBay on social media websites, encourage sellers to list back-to-school items, and to reward affiliates for driving traffic to back-to-school listings.

I tried the eBay's affiliate program, called the eBay Partner Network. It is majorly back-to bonus promotion for fashion goods and electrionics. Data shows that during the month of Augest, eBay Partner Network have the opportunity to earn extra cash for driving incremental revenue in those two categories.

ebay starts to harvest the commercial power of Pinterests. Who's next?



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