Though we have been talking mostly about digital conversions and marketing via internet, email, social, and mobile, we can't forget about all those people who really like talking to someone live.
Enter Ifbyphone, a company with a service that "lets SMBs create custom phone numbers that can be linked with certain marketing campaigns, that can be solely associated with your Web site or used randomly in print media to track leads." -ZDNet
Yes, there are still some people who will do their research online but want to call someone either for verification or comfort. "Various research statistics cited by Ifbyphone suggests that 43 percent of all search-related "conversions" require a phone call to get them closed." Because the company's dashboard tracks all the custom numbers, marketers can easily correlate certain digital campaigns and even help determine which search keywords work and which ones don't.
According to ZDNet, "It costs $50 per month to establish an account, and then each number costs $2 per month to rent."
http://www.zdnet.com/custom-ip-phone-numbers-help-measure-marketing-7000001922/
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| Facts on conversion and leads |
Even though the world is moving toward digital and mobile advertising, it is still important to incorporate traditional conversion methods such as voice and chat into the digital strategy.
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