New SEO Tactics

Over the last few months, Google has made changes to its search engine algorithm (i.e. Panda and Penguin Update) causing some older SEO tactics to no longer increase rankings or traffic and therefore sales. A company called "National Positions"believe a long-term profitable Internet Marketing campaign needs an approach that includes technical optimization of the website, quality content generation that creates natural links and daily promotion on top social networks such as Facebook, Twitter, Google+, LinkedIn, and Squidoo. In this new Google environment, they believe that's what is needed to help companies drive more traffic, leads, and sales. They also noted that they believe Google Adwords has matured to the point that Pay Per Click ad campaigns are generating diminishing returns due to their competitiveness.