In yet another sign that traditional marketers are turning to social media as an outlet for customer reach, the marketing company Valassis has created a coupon app for Facebook. More and more, traditional marketers are recognizing the powerful reach that social marketing has, recognizing that what friends and family purchase or endorse holds more meaning to many consumers than a well-placed product ad. Coupons as a marketing tool certainly isn't anything new, but bringing this traditional form of marketing to the social media platform represents another new step in reaching customers through social media.
http://www.foodnavigator-usa.com/Market/Digital-marketing-giant-Valassis-intros-Facebook-coupon-app
No comments:
Post a Comment