How to Do Digital Marketing in
China 2014?
1.
Establish a new framework based on new media. There
has been a shift from paper-based media, websites to personal mobiles and
environment media (like airports, office buildings). And personal mobiles is
not separate from TV, Internet, it is part and integrates a multitude of
channels.
2.
Budget-making based on traffic. In the digital-end
world, the top 30 applications has controlled 80%-90% of the traffic and
attention. The level of monopoly is far greater than the conventional marketing
channels.
3.
Encourage the use of high CPM-Value digital media.
From the second half of 2013, super-volume apps (with over 100,000,000
registered users or 10,000,000 daily users)are launching their commercial
platforms.
4.
There is greater value-added apps in vertical
sector. We should consider a long-term embedded application with proxy sectors,
such as automobiles with drivers-license apps, or cosmetics with camera apps.
5. Prioritize
transfer ratio to complete the loop online and offline. We should establish
accomplish third-party mobile application, we-chat, online-sales channel and
off-line activity, to optimize the “end-to-end” efficiency which can make a
higher-operational transfer ratio.
No comments:
Post a Comment