How to Prove B2B Social Media Tactics Work for ROI

1) Use Hootsuite (the Webdirexion core team is certified from Hootsuite U. and a pro solution partner) to show reach, engagement and results. We like Hootsuite for our clients because of the efficiency gains, range of plugin programs available for advanced tactics. and the built in and customisable analytics.  There are other services for this, but the key is routine performance auditing.

2) Set up special reporting in Google Analytics.  To prove out ROI for your B2B Social Media Marketing efforts, you need to show your C-Level executives not only the traffic coming from social networks — but exactly how many business outcome goals they complete at your site. 

Custom analytics reports, like the one shown at left, help you report on what goals were performed by social (and other) visitors to your site.  Here we can see that 2.32% of our visitors in a two week period came from LinkeIn, and two desired goals were completed by those visitors.

http://webdirexion.com/inbound-marketing/social-media-marketing/five-top-b2b-social-media-tactics