News of Facebook's acquisition of LiveRail filtered through on
Tuesday morning, and while the reaction in the media has been generally
more subdued compared to the euphoria surrounding the purchases of
Whatsapp and Oculus, the strategic importance of the acquisition should
not be underestimated.
The online and mobile ad sector
has been growing rapidly in recent years (more than £1bn was spent on
mobile ads in the UK alone in 2013, a rise of 93% on the previous year),
and with TV and print budgets shifting increasingly online, the battle
for client
dollars between whoever can target ads best is hotting up. The LiveRail
acquisition
will give Facebook a big advantage in its bid to attract a wave of
online video advertisers who are looking for a more sophisticated way to
profile their target audiences.
The emergence of LiveRail
and other similar type platforms like Google's AdMob and Apple's iAds
is also good news for consumers. With more relevant video advertising, the days of sprawling Viagra commercials gracing our computer screens may now be finally behind us.
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http://www.bbc.com/news/technology-28139912
http://techcrunch.com/2014/07/02/facebook-liverail/
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