Ad Age surveyed
its readers on how advertisers are spending on Facebook, Twitter and Youtube.
The interesting outcome was that Marketers plan to increase their marketing
budget for Twitter rather than Facebook.
Couple of months
ago, Ad Age and RBC Capital Markets jointly conducted their fifth major survey
of marketer attitudes toward social media. The survey polled 1,682 executives
at marketing, agency and media companies for their opinions on Facebook,
Twitter and YouTube (the third was included for the first time). The result was
that marketers tend to spend less money on social media advertising compared to
their overall marketing spending.
In terms of which
social-media channels they use more in their marketing campaigns, the vast
majority indicated Facebook (84%), followed by Twitter (74%), followed by
Youtube(56%). You may all be aware of that “organic reach” on Facebook started
declining dramatically since fall, a fact that upsets marketers. You may wonder
why this incline occurs. A simple reason is that more and more content is being
created and shared everyday. There is more content, than there is time to
absorb it. This makes marketers turning towards paid Facebook ads.
But as marketers
plan for the upcoming year, they appear to be looking more at Twitter.
According to AdAge, nearly half of the respondents (44%) indicated that they had
increased their spending on Twitter over the past 6 months and 63% said they
planned to do so by next year. Also, more marketers surveyed said they plan to
decrease spending on Facebook (11%) than on Twitter (7%).
Be cautious
Facebook, you’ll cross the line second.
Read the entire AdAge's article here.
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