Monday, July 07, 2014

Mobile Ads will surpass print and radio this year

Mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3 percent), magazines (8.4 percent) and radio (8.6 percent), according to eMarketer. 
The overall advertising market will grow 5.3% this year, boosted mainly by mobile advertising: mobile phones and tablets spending grow 83% vs. last year.

Facebook, Google and Twitter are setting this trend, as they have made mobile their key drives in the last couple of years.

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