Retargeting?

According to cmo.com, the average Web site conversion rate is a little more than 2%. Consequently, nearly all of the people who visit a site for the first time leave without some form of desired action. 

That's why many brands have turned to retargeting, which focuses on getting those previous visitors back to your site. Retargeting can be accomplished via display ads, search, e-mail, and now social media, as well as via Facebook's FBX ad exchange and Twitter's new retargeting option.

There is no question about it’s power: Retargeted ads can influence conversion.

Here are some interesting facts according to surveys among final consumers and marketers, that show how retargeting is strongly used nowadays and growing fast in the digital marketing world.

• ·      Nearly three out of five U.S. online buyers said they notice ads for products they looked up on other sites.
• ·      Thirty percent of consumers have a positive or very positive reaction to retargeted ads, vs. 11 percent who feel negatively about them.
• ·      One in five marketers now has a dedicated budget for retargeting.
• ·      Among primary site retargeting goals are increasing brand revenue and acquiring new customers (at 33 percent each), with additional focus on increasing both site engagement (16 percent) and increasing brand awareness (12 percent). Significantly, marketers are more likely (+15 percentage points) to use site retargeting to acquire customers.
• ·      Retargeting can boost ad response up to 400%.
• ·      Forty-six percent of search engine marketing professionals believe retargeting is the most underused online marketing technology.
• ·      E-mail retargeting CTRs and conversion rates are anywhere from 3 to 5 percent higher with upsells, as compared to standard site retargeting.
• ·      Online consumers are open to receiving behaviorally retargeting ads. While the majority of consumers (60 percent) remain neutral about the topic of retargeting ads, 25 percent enjoy them because they remind them of what they were looking at previously. 
• ·      Being drawn to products in advertisements is the most commonly noted reason consumers gave for clicking on a retargeted ad (37 percent). Consumers also said retargeted ads are a convenient way to visit a Web site users already intended to visit (28 percent) and for desiring more information on the product in the ad (21 percent). 
• ·      The average click-through rate for display ads is 0.07 percent, and the average click-through for retargeted ads is about 0.7 percent.
• ·      Web site visitors who are retargeted with display ads are 70 percent more likely to convert on your Web site.

• Source: www.cmo.com