Came across this article that highlights minor tweaks made by big Ecommerce players that resulted in significant increase in conversion rates. We have talked so much about generating website traffic, but conversions always sounds like a tougher topic. Here are some easy steps and highlights:
1) Run multivariate tests related to website design to see which combinations work best eg. Increase in B&Q’s sales by £3m and Laura Ashley’s conversions by 11%
2) Highlight critical product information and gives detailed product zooms
3) Launch Product demo videos
4) Provide customer support 24/7 chats eg. Zavvi and Figleaves boosted conversion by 50%
5) Add intelligent recommendation tool to website (based on previous internet data) eg. Wilkinson upped its conversion rate by 23% and average order values by 16%
6) Mobile Marketing eg. 6% of MandMDirect.com customers went on to make purchases because of text messages
7) Reducing number of clicks before checkout
8) Adding product ratings and review functions to sites
9) Ramping up email marketing frequency in the run up to Christmas and Valentines
Source: https://econsultancy.com/blog/65074-top-ten-tweaks-to-increase-ecommerce-conversions#i.izxhpvq5vdzcph
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