Sunday, July 06, 2014

Why organizations struggle to go digital?

A survey conducted among senior executives in several medium and large companies by McKinsey reveals that the main challenges to grow their digital programs are the lack of talented individuals and their own organizational structures.

For most respondents it’s evident that digitization has become a critical asset in many companies’ quest for growth. More than three-quarters of executives say the strategic intent behind their digital programs is either to build competitive advantage in an existing business or to create new business and tap new profit pools. However, the mentioned challenges prevent companies from scaling up their digital efforts and seeing clear returns on their investments.

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