"Beginning at 3:00 EST
today, Foursquare will begin rolling out a new feature called Local Updates.
Local Updates will help lure loyal customers into their favorite stores.
Local Updates are status
messages that appear in a Foursquare user's activity feed. The updates can
include a new deal or promotion, up to three pictures, and a text message from
a merchant. They are only seen by current customers who have checked in to the
store multiple times and are in its vicinity.”
Moreover, according to www.businessinsider.com, local
Updates will only live in Google searches
and user feeds. There won't be any push notifications associated with them.
"A lot of
businesses have chalk boards outside for new promotions. This is the digital
equivalent of that," says Foursquare product manager Noah Weiss.
You can also see how a “Local Update” looks like in this webpage: http://static2.businessinsider.com/image/5006f3be69bedd704600000b/foursquare-local-updates.png
Honestly
I’m not sure whether this decision will bring any benefit to FourSquare, of
course in the short term could boost Foursquare’s revenue, but on the other
hand could lower customer satisfactions.
Will
you be keep checking in FourSquare if you know that your location won’t be just
shared with your friends but used to lure you in a store?
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