Mobile advertising is growing a vey high pace, according to
the WSJ (July 17th) another Crisp Media, a provider delivering rich
digital display advertising to mobile devices, has announced the launch of its
first-ever mobile-only ad campaign.
In particular, the Company said that “the campaign, using
its own ad technology, will raise awareness for both its Crisp Engage ad
technology platform and Crisp Premium Media, Crisp's channels of mobile ad
inventory. the campaign will run on the mobile platforms of Adweek, a
preeminent advertising trade publication, and Business Insider, one of the
foremost publications covering business, financial and technology news. The
rich ads allow viewers to access Crisp's ad showcase, and include a real-time
analytics component enabling viewers to see metrics associated with the
viewer's own session within the ad, demonstrating Crisp's engagement analytics
capabilities.”
I think that Crisp’s case is an another case which shows the
power and the future potential of the mobile ad platform
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