Thursday, October 05, 2006

MySpace and Fox...

The hot topic on every media mogul's mind lately has been how to keep up ad revenues in the ever increasingly competitive war for consumer's attention. With TIVO and DVR, we all buzz by commericals and as we have discussed in class more and more of us are turning to the internet to catch a glimpse at a favorite TV show or movie trailer.

Fox made an interesting move this week, and has decided to try and use internet broadcast to keep viewers tuned in to their Fox Favorites during all the baseball playoff madness. In a pure demonstration of MySpace's new king of the internet status, they of course have chosen MySpace and other sites as their partner in these broadcasts. Of course Fox will only be airing previously aired shows on these sites, so it begs the question of whether or not this will work.
I for one, would rather watch the playoffs.


See article attached:


Fox will show some shows online on MySpace and TV Web sites during the Playoffs

Fox Broadcasting will stream reruns of some of its TV shows over the Internet during baseball playoffs season in hopes of keeping viewers hooked.

But unlike other networks that show advertising-supported episodes on their own Web sites, Fox will offer its shows on the social networking site MySpace _ a corporate sibling in the News Corp. media conglomerate _ and the Web sites of local affiliate stations.

The move is an attempt to keep ratings momentum going in October and November, when many Fox prime-time shows are pre-empted by Major League Baseball playoff games and the World Series.

"The decision was to try and reach the largest audience possible, and with 55 million unique visitors it's hard to beat MySpace," Mickie Rosen, senior vice president of entertainment at Fox Interactive Media, said Tuesday.

The episodes will air for free with advertising aired throughout each show, although there will be fewer commercial interruptions than on TV.

The offerings will include some shows produced and owned by Fox, including "Bones," "Prison Break" and "Standoff."

The network has also cut a deal with Sony television, a division of Sony Corp., and Warner Bros., a division of Time Warner Inc., to air episodes of "'Till Death" and "Justice" but only during the playoffs.

Missing from the lineup will be Fox's most popular shows, including "House," which is produced by General Electric Co.'s NBC Universal, and "The Simpsons."

The move highlights the strategy being developed by Rupert Murdoch's News Corp., which owns both Fox and MySpace. Fox has previously offered free and for-sale downloads of the series "24" on MySpace.

The episodes will also air on Web sites operated by 24 Fox-owned TV stations but will be limited to viewers who live in areas the stations serve. Station owners will share some of the ad revenue from the online airings, Fox said.

Fox will offer only previously aired episodes during the playoffs, although Rosen said the network is considering showing new episodes of some shows online before they air on TV.

One factor that could push Fox to boost its online offering is the low ratings some analysts say could be generated by a possible subway series between the New York Mets and New York Yankees.

After baseball ends, Fox will begin showing episodes on the Web the day after they debut on the network. The shows will air through December, after which Fox will reevaluate the experiment.

Walt Disney Corp.'s ABC, CBS Corp.'s CBS and NBC already offer ad-supported episodes on their network Web sites. All four networks also sell downloads of episodes of some shows on various sites, including Apple Computer Inc.'s iTunes store and Google Inc.'s video store.



http://www.myspace.com/fox

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