We've talked a lot in class about the ways companies are using the internet to advertise and reach customers they have previously been less successful communicating with. Nissan recently launched an interesting "unconventional" marketing campaign based on the collaborative efforts of SIX agencies. Over the summer, comedian Marc Horowitz spent a week inside the Nissan Sentra. Horowitz's blog (http://www.nissanusa.com/7days/) about his experience is on the Nissan website and video clips will be shown on sites like MySpace.com.
I think this is just another example that corporate America is getting serious about exploring non-traditional channels. However, I don't think these types of stunts (living in a car for a week) will necessarily drive sales. While it may get the attention of younger audiences and entertain them for a bit, Nissan needs to compliment these efforts with improvements in things like car design if it wants younger consumers to actually purchase Nissan cars.
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