The Internet Could be Good News for Old Media

Hi,

Today, the FT reports that web use has overtaken print use for the first time. Web Use.


At the same time, it seems that the doomers and gloomers tend to get carried away. Todays print version of the FT has an article titled "Internet could be good news for old media". Unfortuantely, I couldn't find the same article in the FT's online version, but perhaps it is there somewhere. Either way, the jist of this second article is that the Internet isn't weakening the strongest and the fastest of the Old Media conglomerates. In fact, studies show that these old organizations are capitalizing on the new channels offered by the Internet to extend their reach and to enter new markets. Some are making immediate money off these efforts, while others are just increasing readership. Another interesting factoid in the article is that readers tend to decrease their television viewing time before their print time. Additionally, the article notes that the old media print outlets are aggressively adding rich media content to their offerings, such as vidio clips and audio podcasts.


Jack.