Today was a day of heavy partnering. While YouTube announced a partnership with CBS, including feeding CBS content into the video site, Google launched strategic partnerships with Sony BMG and Warner. It seems that all large video sites are going into partnerships with content owners to prevent future law suits. YouTube already had agreements with Warner, Sony BMG and Universal. Should Google really acquire YouTube, who will then be able to sue them? As it seems, the two companies are preventing law suits by heavy partnering. Something that could take a lot of the questions marks out of the deal. Clearly, without massive copyright infringements the transaction might happen earlier and with less concerns.
YouTube & CBS
GOOG & SonyBMG
GOOG & Warner
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