according to FT today, Chad Hurley, co-founder of YouTube, is looking at opportunities working with mainstream entertainment groups.
"The more popular users on our site are just telling their stories. It's almost the ultimate form of reality television."
FT attributed its sucess to 1) ease of upload and watch; 2) technology - all videos in a format that can be played on flash player, virtually all PCs; 3) Community - users decide which videos are worth watching
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