Thursday, October 12, 2006

Preteens shopping on-line

Hazard Ahead: Preteen Fashions

The NY Times article, “Hazard Ahead: Preteen Fashions” relates exactly to what we were discussing in class last week. In the article it states “In retail stores, there’s only so much space for merchandise,” Ms. Brunelle said. “But online, we have more flexibility to offer a wider assortment, maybe even a couple of pieces not in the stores, like flower-girl dresses available in two to four colors, instead of just one.” She is referring to J-Crew’s Crew-Cuts, its line designed specifically for children. Traditional brick and mortar retailers have been able to greatly expand their collections due to on-line sales and marketing. On-Line stores are virtual, and thus do not have major space constraints. Therefore, retailers are able to offer a much larger variety of merchandise. This has completely changed how traditional retailers operate, and how consumers shop for clothing. This wave has not only hit the adult market but has also penetrated the children’s clothing market.

Here is the link to the article:

http://www.nytimes.com/2006/10/12/fashion/12Online.html?_r=1&ref=technology&oref=login

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