So it finally happened… After much speculation Google finally bought YouTube, and for quite a price. Google shelled out 1.65 billion for the video site. Although most were not surprised by the sale, the price took many by surprise. The deal brings more then search and free content together, but adds a new personal element. With the combination of Google and now all the video content from YouTube, the giant can really now capture the Long Tail.
"This is the next step in the evolution of the Internet," Google CEO Schmidt says. On Monday, he kept noting that YouTube founders Chen and Hurley remind him of Google's founders in Google's early days — a couple of guys with a plan to alter the universe.
http://www.usatoday.com/money/industries/technology/2006-10-09-gootube-usat_x.htm
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