Current TV is launching in the UK through the BSkyB platform. I find this extremely interesting as it represents the expansion of user-generated content into TV. The most successful internet sites have been the ones that have allowed users to input the information (from Amazon in the early years to YouTube), and this can represent the beggining of this trend into TV content.
I believe that if broadcasters learn from internet networking sites such as MySpace and video sharing services such as YouTube and Google Video they might be able to repeat their success and develop a competitive advantage. The key elements I see on user-generated content for TV is that it is much cheaper that regular content and at the same time it captures more what people really want to see (specially because the viewers can develop the content themselves).
I selected this two quotes from Al Gore (Current TV) and Rupert Murdoch (BSkyB) which I believe grap the sense of what is happening:
"Especially in TV, the comfort zone of a classic TV production company is something that is going to get shaken up" said Rupert Murdoch, BSkyB chairman.
Al Gore said "The secret sauce has to do with the techniques for allowing the people who are part of our audience to select and filter these submissions," referring to the key for success in user-generated content for TV.
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