Monday, October 16, 2006

Reuters opens Second Life news bureau

Reuters, one of the (real) world's largest news organizations, has announced that it will begin publishing news in the online video game, Second Life.


Reuters' Second Life News Center will report on events in both the virtual and physical worlds, and especially their intersection - for instance, Congress's probe into the taxation of virtual economies; and the Linden Dollar/USD exchange rate (see chart below).

As we have discussed in class, there are a host of other large corporations conducting business in Second Life, including Bank of America, Starwood Hotels, and Toyota. How long will take for advertisers to begin buying ad space in the Reuters' newspaper? And how threatened is the writer (blogger) of the Second Life Herald?

Here is a link to my source article from Wired News...

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