A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Wednesday, October 04, 2006
Useful reference: Social Media e-book
There's a really decent overview of social media being provided by SpannerWorks here.
A great way to build some publicity for them - publish a good ebook, and the only restriction on use is crediting them. There ya go, guys.
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