Hello,
I'm just preparing for my interviews by reading some recent releases of the FT. The issue from Monday, October 9'th contains an interesting article detailing some of the reasons YouTube succeeded while so many other videocontent sites failed.
The article starts by noting that Video has long been a "graveyard" for Internet startups, ever since the browser transformed the net into a mass-market medium. It then proceeds to explain that YouTube learned lessons from companies such as Google, and then included them in its model. The main points presented are:
1.) Ease of Use: YouTube placed high priority on ease of use. The solution was completely "web-based" and did not require the installation of special SW on the computer.
2.) Technology: YouTube was one of the first sites to use a format that was compatible with the ubiquitous flash player, found on virtually all PC's. It also made it easy for users to grab a segment of video and place it on their own site, thus extending reach considerably.
3.) Community: YouTube lets users decide which videos are worth watching. In the past, other video sites made the decisions for the community. With YouTube, the community decides.
Cool stuff. It all sounds a lot like what we discussed in class to me.
Regards
Jack
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