Mosquito Box

http://news.bbc.co.uk/2/hi/uk_news/wales/south_east/5382324.stm

Interesting article that speaks about a company that designed the ‘mosquito box’ – a device that emits high-pitched noise!

To see what this has to do with our ‘little class on the internet’ read the article. But, long story short, this high-pitched noise emitted by the mosquito box is audible to youngsters and not to adults. And now, this has been used to create a ringtone that will allow young mobile owners to know their phones are ringing without the adults knowing. Also full-length tracks are being created. This is also a perfect example of how a technology went from being used for alarms to keep teenagers out of stores to now targeting them as consumers!

I can’t help wonder if this ‘exciting’ product has the potential to be put to any good use in the business school. It will be especially useful in a class setting – no more upsetting professors due to ringing phones! But the thought of kids sharing subliminal messages amongst themselves seems scary, though!