Thursday, October 12, 2006

How Does GoogTube "Change the Game?"

Link to an interesting blog with several postings on how Google's acquisition of YouTube could change the media/web landscape.

A few interesting ideas and predictions:

1) This serves as a wakeup call to mainstream media companies, who may have thought they were "safe" after the bubble burst. Start-ups are now "out-innovating" traditional media companies, and this will change the power dynamic in this industry.

2) YouTube will be able to speed up the process of monetizing content.

3) With Google behind them, YouTube will be able to start delivering search video content as a pre-roll.

http://www.paidcontent.org/goog-youtube-how-does-it-change-the-game

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