A lot of interesting info came out of the various groups projects on social networking sites. It sounded like MySpace was really owning the category, although it seemed to be more limited to the "younger" crowd. Apparently the site is growing well beyond its stereotypical demographic though, as reported by AP in their article "Youths no longer predominant at MySpace":
"Half of the site's users are 35 or older, according to comScore Media Metrix's analysis of its U.S. Internet traffic measurements. Only 30 percent are under 25 despite a common belief that the site is mostly populated with kids and young adults."
Not sure if this means that the young, hip image will be killed by us older folks :) or if it just means that MySpace's growth isn't limited to the original teeny boppers. What is does show though, is that "the appeal of social-networking sites is far broader... suggest that social networking is becoming mainstream."
Just to get a flavor of how MySpace compares with the competitors:
- Xanga skews youngest, with 20 percent of its users under 18 (though MySpace and Facebook both had more under-18 users overall given its larger size)
- Facebook, which started as a hangout for college campuses, has the biggest share among those 18 to 24
- Friendster and MySpace have high appeal among the 25 and up
For more details:
http://www.msnbc.msn.com/id/15147500/
No comments:
Post a Comment