Hulu.com, an online TV viewing website, had a commercial with Alec Baldwin on TV during the Super Bowl to appeal to Baby Boomers and attract even more of them to their site. The blog entitled “Hulu Marketing Aimed at the ‘Greatest Generation’” poses an interesting marketing tactic. Hulu.com is using traditional media to market services that are solely on the website. For companies launching their services primarily though the Internet, this is an option that is worth considering.
An article in the Wall Street Journal indicates that “most well-known Web 2.0 properties like YouTube, Facebook, MySpace or Twitter, their rapid adoption was fueled by 18-24 year olds.” This was different with Hulu.com. Most of the visitors when the site first launched were members of the Baby Boomer generation, which seems to be a first for a Web 2.0 property. This is likely due to the fact that Hulu.com offers more traditional media, such as television shows and movies, instantly and sometimes even in high definition.
“So, it seems, the so-called Greatest Generation may be leading us to the true convergence of television and computer—not the web-savvy 18-24 year olds, and marketed through the power of traditional media players.”
Source: http://daveibsen.typepad.com/5_blogs_before_lunch/2009/02/hulu-marketing-aimed-at-the-greatest-generation.html
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