Oppurtunities in social media marketing - campaigns that can be time intensive rather than budget intensive

In a recent report, “Justifying Social Marketing Spending”, Forrester’s Michael Greene touches on some important social marketing planning aspects.

The two graphs below tell the story without words.


While social networking sites became a major attraction for users, marketing managers are late in adopting social networks marketing strategies.

Social networking marketing initiatives can be relative inexpensive (company blog, pod casts, joining existing social networks) and in the current market conditions, marketing managers should explore these opportunities which require time more than budget.

While measurement and standards are still developing in the social networks marketing space, marketers should go a head and start explore the influence of different campaigns. Few simple suggestions:
• Twitter presence
• Facebook fans page
• Official blog
• If budget available – Facebook and SocialMedia.com are two interesting opportunities

All of the above suggestions require a lot of dedication, good writer and willingness to explore new ways to communicate with customers and stakeholder. However, budget should not be a constraint to launch any of these initiatives and therefore marketers should start explore these options ASAP...