According to the Today's post @ eurotechnology.com ,72.5% of all mobile phones with digital TV globally are in Japan. This is not suprising for Japanese, because the mobile internet revolution with i-Mode began in February 1999, then it has moved into the 1seg* mobile TV arena as the the global forerunner. Mobile Ad has already been successful in Japan.
*1seg (ワンセグ, wansegu) is a mobile terrestrial digital broadcasting service in Japan. Service began experimentally during 2005 and commercially on April 1, 2006. Until end of March 2008, Japanese regulation enforced that the programs on 1seg are fundamentally the same as those broadcast on the equivalent HDTV channel.In fiscal year 2007, total average 45.0% of mobile phone has 1seg reception capability out of 22.2 million units sold, the percent has been increased 26.8% in April 2007 to 64.2% at end of fiscal year March 2008.
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