Glam Media figured out a way to make money off of tweets by hosting a twitter widget on its own web site during Sunday night's Oscars. The widget streamed tweets that were filtered by freelance curators hired by Glam, and then further edited by Glam entertainment editors. Glam was able to sell sponsorship of the widget to women's beauty brand Aveeno. The service, called gWire, is being expanded to include streams from FriendFeed and Facebook. We can expect Glam and other ad networks to offer similar status update/commentary streaming during other events watched by mass audiences in the future. Touting editing and curating tools will surely help to secure sponsorship from brand conscious advertisers.
More information can be found on VentureBeat: http://venturebeat.com/2009/02/22/glam-edits-oscars-twitter-feed-and-makes-money/
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