Need customers? Online couponing can help

Interesting article from this week's WSJ about the burgeoning online couponing market. As a brand manager in a former life, we were always weary of couponing tactics as they recruited the wrong type of people into our brand. (i.e. cost senstitive ones) However, with all households becoming increasingly more price sensitive, coupon usage is no longer a cost savings tool only for lower income demographics. And, as people who are online tend to come from a higher income bracket than those who clip print coupons, online couponing seems an ideal way to recruit desireable customers. Mark my words - this will be a big business.