A new article in Ad Age calls Facebook connect the biggest thing to happen in online media in all of 2008. Not for what it does (allows Facebook members to log in automatically to partner sights) but for its ability to ‘Act as a Trojan horse into the newsfeed… the best way to realize the potential of Facebook's famous social graph.”
I wonder how powerful that horse will be once end users gain more control of their feeds. As it is now, you can dial up or down certain ‘story types’ in your feed. However, there is no option to tune out news from other sites.
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