According to the International Herald Tribute, unlike almost every other major paper in the country, the New York Times has not significantly reduced the size of its newsroom or the content of its pages. And perhaps more so than other newspapers, the Times has made a long-term bet on the digital future, integrating its print newsroom with the Web, making its website a fully interactive news and information platform.
I think the New York Times' "last-man-standing" strategy could work. Although declining ad revenue both online and in print has weakened company's cash flow, the Times is financially more healthy (lower debt ratio) than its peer. On the other hand, growing internet ads should outweigh the erosion of ink-and-paper revenue. If New York Times can maintian its quality and leading position in both online and offline news, it would eventually be in even better position as competitors drop out before the market turns around .
Source: http://www.iht.com/articles/2009/02/09/business/09times.php
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