We learnt in lecture 5 about disintermediation and employment sites of which there are now many. The customers typically are the HR managers and recruiters.
The internet has made it so easy for individuals to apply for jobs that they have the remotest chance of getting, leading to a proliferation in applications, too many for the HR crew to handle. Previously, they had used software to 'read' resumes for keywords to save time.
however, theladders.com seems to have a different idea. To reduce applications, they charge the job applicant (about $30 for a month) to view and apply to jobs, arguing that now only the serious applicants would apply. So their paying customers are now recruiters AND job seekers.
This strategy seems to have worked, as they had 2008 revenues to the tune of $75m! (as confirmed by the CEO in our Business Tech and Innovation class)
G
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