Monday, February 23, 2009

Micropayments as a solution to the internet's problems?

I wonder when all the VCs, investors, the media conglomerates and ego driven amateur journalists have enough of loosing or not making money on the internet. In the internet bubble of 2000 we had not enough experience with this new economic model and people got carried away with some new economic metrics besides profit that would accoring to the then prevalent thinking pay magically off in the long run. Okay, we did not know better, but now? The economic downturn reveals brutally that ad driven does not work for most of the business models out there. But consumers must understand that all this content costs money to create - the good one at least and that we will not be able to get free content in the long run. It is psychologically hard to go back to paying now that we are used to it but even harder to sign up for a subscription for a month. And with ad revenue not working anymore what is left? Micropayments: I would be happy to pay 10 cents for an article that is from a reliable source and has no conflict of interest with the advertisers the publisher otherwise depends on. The challenge is to make it easy, universally accepted and economical for the receiver. (See the Times article on this subject: http://www.time.com/time/business/article/0,8599,1877191-1,00.html

No comments: