As we all know by now, Facebook hit another bump in its road last week when it introduced new terms for its users that seemed, well, controlling and user unfriendly. This led to a public outcry and retrenchment on Facebook’s part. Today when I logged on to Facebook the next chapter of the saga was in front of me.
Facebook is announcing a new approach that allows users to have a role in determining the policies that govern the site. For more information and links to the groups containing our new draft policies, check out the Facebook Blog.
I can only imagine that the entire social networking community is happy to sit back and let Facebook figure out what to do in these uncharted waters. Facebook, in this move, seems to be acknowledging that the internet has unleashed a force that it has to reckon with. The aggregation of people into social networks is not only connecting people but seems to be creating a consumer/user rights movement.
The Facebook blog says that history has shown that transparency and openness lead to the best outcomes. I have to give Facebook credit for continually admitting when it is wrong and having the courage to take a step back and try to create a business as unusual model. I suspect this is not the last chapter in this book. Even more interesting will be the impact Facebook’s story has on other companies.
--Kate Grossman
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