Wednesday, February 25, 2009

The 25 Most Valuable Blogs

Financial news and opinion blog 24/7 Wall Street released its second annual list of the 25 most valuable blogs. I was disappointed to see that A Little Class on the Internet didn’t make the list, but maybe that’s a testament to our contrarian, non-commercial approach to blogging. It is extremely difficult to put accurate financial values on blogs, so it is important to understand their methodology. 24/7 multiplied traffic (unique visitor and pageviews) and CPMs, estimated margins based on headcount and complexity of content platform, assumed growth rates based on current figures, and applied multiples of revenue and operating income.

This year, 24/7 pegged Gawker Media to the top, figuring Nick Denton's collection of sites are worth $170 million at an 8x operating income valuation. Below is the full list:

1. Gawker Properties -- $170 million
2. Huffington Post -- $90 million
3. The Drudge Report -- $48 million
4. Perez Hilton -- $32 million
5. Sugar, Inc -- $27 million
6. TechCrunch -- $25 million
7. MacRumors -- $21 million
8. SeekingAlpha -- $11 million
9. GigaOm -- $9.5 million
10. Politico -- $8.7 million
11. SmashingMagazine -- $7.7 million
12. SearchEngineLand -- $4.5 million
13. Boing Boing -- $3.6 million
14. ReadWriteWeb -- $3.4 million
15. SB Nation -- $2.7 million
16. Destructoid -- $2.5 million
17. Mashable -- $2.5 million
18. Alley Insider sites -- $2.25 million
19. /film -- $2.1 million
20. The Superficial Network -- $2 million
21. Neatorama -- $1.5 million
22. Daily Kos -- $2 million
23. Talking Points Memo -- $1.2 million
24. VentureBeat -- $1 million
25. Wowowow.com -- $1 million

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