It's no secret that the economy is in deep recession, and while recent years online has been advertising's growth business, it is proving that it isn't immune to the downturn. This won't come as a surprise to anyone reading this blog, but what I found interesting about this article is the suggestion that these tough times may encourage ad networks to push the ethics boundaries for ad-sales techniques and privacy. "As the fight for digital dollars intensifies, I worry that people will do irrational things to gain market share," said David Moore, chairman of WPP's 24/7 Real Media.
The fear is that irrational (real "unethical") behavior might invite government regulation. "If we don't regulate our industry," said Scott Howe, Microsoft VP of advertising solutions, "the government will regulate it for us."
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