Just visited the Commission Junction site and wonder if there’s another business model in the making for PR firms.
Rather than charge advertisers a fixed retainer fee/month (usually in the 5k range for an average client), a PR firm could create additional revenue by researching sites that provide lead generation fees and pitching those products on a commission basis. With CPAs ranging in the 30 dollar range, and a show on Today reaching 3 million eyeballs, profits could range in the hundreds of thousands of dollars, just for one hit!
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