http://news.bbc.co.uk/1/hi/education/7902323.stm
I was excited to see this posting about how museums in the UK are collaborating on an outreach site that will allow museum goers to cross-search their collections, form online interest groups, and create their own digital galleries they can share. This initiative really shows how non-profits can use Web 2.0 to drive visits and interest. I also think the collaborative efforts is inspired, and definitely the way to go. It will create a much stronger online destination—and given the financial difficulties faced by cultural institutions right now, the efforts will create cost savings when compared to going it alone. Also, artwork can even be thought of like friend contacts on Facebook. The more pieces online, the greater the value of the site—the larger the collection from which to create your own “art network.” This site will also prove valuable to the promotion of special exhibitions—which can now be tied into all the other cultural sites in London. I would love to see American museums participating—maybe one day we might even see a super museum, where hundreds of institutions offer their collections online together. This could create an effective forum for academics and art enthusiasts alike. Ultimately, this digital effort helps museums become complimentors and not competitors with one another.
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