Thursday, February 26, 2009

Yahoo: to sell or not to sell?

Yahoo's CFO Blake Jorgen said on Wednesday that Yahoo is "not opposed" to sell its search business. However, any deal, whether a partnership or a sale, would be done for "the right reasons and the right economics."

With Google's dominating marketshare in the online search business, Yahoo search will remain a small player in the market. Selling search allows Yahoo to focus on content and save hundreds of millions in operating costs. However, Yahoo also needs to the likelihood of display advertising continues to be weak. In that case, Yahoo will need this search buffer for the foreseeable future.

Source: http://www.reuters.com/article/businessNews/idUSTRE51O81U20090225?feedType=RSS&feedName=businessNews

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