The global economic crisis is something that seems to be on the minds of everyone these days. It’s all we see on the television and it’s the subject of water-cooler conversations everywhere we go. Given that retail sales have been taking a big hit lately, I wanted to explore what advice bloggers were offering to e-commerce companies. This topic, as I mentioned, seems particularly relevant to those interested in started a business online, given the current economic climate.
One article entitled “Internet Marketing in a Tough Economy” suggests that with the help of “some online tools, a good strategy, and careful management of…campaigns, [companies] can significantly improve [their] marketing results even in a difficult economy.” This article encourages companies to leverage techniques to provide valuable information to prospects in exchange for their personal contact information, and then to continually reach out to them. They suggest using tools such as auto responders or automated emails with information for these individuals. They also suggest leveraging a blog to keep potential customers continually returning to their site for more information. The core message, as I see, it to constantly create or write new content to capture your target audience.
Another blogger writes in “Search Success in a Tough Economy – Internet Marketing” insists that keeping search marketing as a significant portion of where marketing budgets go is the way to succeed during a recession. The author suggests search marketing helps with accountability and measurability, and allows for companies to continually drive sales. Their tips include keeping search integrated into the marketing strategy, going after lower auction prices for keywords, being realistic when forecasting numbers for the year, and staying positive because, although it is slowing down, the industry is still experiencing a growth rate of 20% per year.
Sources:
1) http://ezinearticles.com/?Internet-Marketing-in-a-Tough-Economy&id=2019208
2) http://costadesigns.com/blog/search-success-in-a-tough-economy-internet-marketing/
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