Friday, February 27, 2009

Japan and the IPhone

did anyone else see this:
http://blog.wired.com/gadgets/2009/02/why-the-iphone.html
Apparently the iphone is not doing well in Japan-- to the point where one Japanese carrier is giving it away for free with a 2-year contract.
It seems the aesthetics of the iphone are not appealing-- and the capabilities not up to snuff. As the article states:
"For example, Japanese handset users are extremely into video and photos — and the iPhone has neither a video camera nor multimedia text messaging. And a highlight feature many in Japan enjoy on their handset is a TV tuner, according to Kuittinen."
Given this added feature demand, suppliers are stepping up:
http://www.eetasia.com/ART_8800562792_499488_NT_12434ead.HTM
Softbank mobile along with Siano mobile Silicon has created a Tv & Battery:
"Called "TV & Battery," the new iPhone accessory unit—which looks like a small, sleek iPhone the size of a business card—is "a charger to go" and a mobile TV receiver in one."
Once connected via Wifi, the viewer can watch tv on the iPhone, with the receiver tucked away in a pocket, purse, etc.
I wonder if this will help increase iPhone sales in Japan; the free phones with 2 year contract should certainly help. Apple's COO has noted that demand has increased for the iPhone with each reduction in price.
http://news.cnet.com/8301-17938_105-10172786-1.html

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